Book review: "Confesiones personales de un publicitario"

Title: Confesiones personales de un publicitario
Author: Lluis Bassat
Type: self-biography


This is the last book I've been reading and I must say it's very good. It's a kind of selfbiography from Lluis Bassat, the famous publicist, where he summarizes some situations from his life and thinks about it, showing his conclusions.

The book, written in a very plain and easy to read language, is divided by roles he has played in life (publicist, sportsman, kid, student, traveler...) more than in a chronological way, and it's a very interesting and valuable "transfer of experience" that shows you another point of view to the life. The point of view of a passionate man, with an insatiable curiosity, just like a kid, looking always for a way to improve everything he can, both as person and as a professional.

I specially agree with Mr Bassat on how a company looking for the excellence in his work should be (the requirements that he setted up for hs own company):
1- the company should be the best place to work in his sector
2- the company should have a small team with only the best professionals in his areas
3- the company should be the one that pays the best to his employees

This is one of the keys to the success.

A book worth reading it, no doubt.